Everyone knows that sales is a numbers game. The more traffic you get, the more sales you will make. Of course other factors come into play too. Your leads need to be qualified, your conversion rate needs to be maximized and you need to have a certain level of credibility for people to know, like and trust you – enough to buy from you.
Yet putting all these principles aside in the most rudimentary of terms TRAFFIC = SALES. If you get no traffic, you’ll make no sales. If you get tons of traffic you will make plenty of sales.
7 Marketing Tools To Instantly Boost Your Traffic
There are a number of tools you can use to drive traffic to your websites. Hereunder I will outline 7 of these tools, along with how to use them to maximize sales.
TOOL #1: Your Autoresponder
Did you know it takes 5-7 exposures to a product before a site visitor is likely to buy it. This is where many marketers mess up. They invest money in Google AdWords or Facebook ads and drive ad traffic directly to a sales page. Inevitably site visitors bounce off the page.
Smart marketers drive ad traffic to a squeeze page, capture the visitors email address and leverage autoresponders to subtly expose the subscriber to the saleable product 5-7 times. This maximizes not only sales, but ensures higher conversion rates on advertising spend.
All you need to do is to create a lead magnet such as an E-book, create a well formed squeeze page (using a service like Clickfunnels) and add that subscriber to a list that has an autoresponder sequence queued. You should have 5 – 7 emails lined up to go out.
I highly recommend Aweber. I’ve tried all the big named autoresponders and Aweber ticks every box. If you are using Clickfunnels to create your squeeze page, then you could use their autoresponder in lieu of Aweber. This strategy is a great way to systematize the traffic and conversion process. Get your free trial of Aweber by clicking here.
TOOL #2: Your Marketing Automation Software
Content marketing is critical to your traffic generation efforts. In fact online ‘Content is KING’. If you create good quality content, that is well optimized, it will drive passive traffic to your websites ad infinitum.
One of the best ways to ensure your content generates a steady stream of traffic is to use marketing automation software. SocialOomph is king of the heap in this category. You can create and schedule your content distribution across all social media networks with a couple of clicks. It truly is the very best set and forget traffic automation software.
I typically dedicate Saturday of each week to create and schedule the content inside SocialOomph. Then 3 times a day, every day for the following week the software will post content to Facebook, Twitter, Youtube, Instagram, LinkedIN and Pinterest. You can take a free trial of SocialOomph by clicking here.
TOOL #3: Your Graphic Design Software
Stencil is one of the finest pieces of graphic design software available anywhere. It enables you to easily create images and infographics in sizes optimized for your blogs, social media profiles and website headers.
You can use their professional templates, drag ‘n’ drop elements, or point and click to edit anything on screen. These images are slick and professional. This greatly improves the likelihood that others will share these images which leads to a continuous supply of quality traffic.
Remember you gain instant credibility through referrals. People instantly trust links shared by their friends and acquaintances. Get your free trial of Stencil by clicking here.
TOOL #4: Your Funnel Building Software
Sales funnels are one of the most important mechanisms for driving hot traffic to upsells and cross sells. You’re leaving significant funds on the table if you are not using cross sells, upsells and downsells to maximize your sales.
Remember when someone has their wallet out and you present a related product, they are far more likely to buy that too. McDonalds would be a much poorer organization if they didn’t offer fries, coke and onion rings with their big macs.
Clickfunnels has now solidified its position as the best funnel building software on the market. They give you one click access to hundreds of professional templates that have been tested and optimized to maximize conversions. Get your free trial of Clickfunnels by clicking here.
TOOL #5: Your Social Media Sharing Software
Site visitors like to share links to websites and products that they like. This provides a surge of some of the highest converting traffic available anywhere. Think about it. If your friend shares a link to a product, then you are more likely to click the link and more likely to buy the product.
The team over at ‘Sharethis.com’ have created some of the very best social sharing plugins on the market. They are slick, professional and fully customizable. If you want to leverage the huge traffic potential that social sharing can provide then check out sharethis today. The best part is that it’s 100% free.
TOOL #6: Your Exit Script
As you are aware most of your site visitors bounce off your site without taking any action. They don’t buy your product and they don’t subscribe to your list. This means that most of your time and money spent driving traffic to your website is wasted.
Suffice to say you should be using A/B split testing to continuously boost your site conversion rate. A service such as VWO lets you do this with just a couple of clicks.
Further to the split testing script, an exit script gives you a ‘second chance’ to convert the visitor into a customer or a subscriber. Simply put the script tracks the movement of the cursor. As soon as the visitors cursor starts moving toward the ‘close window’ or ‘back buttons’, the exit script fires a message. This typically diverts the user to a different page whereby they can download a free product, access a free trial, or access a discount code.
All of these greatly increase the propensity of the site visitor to the take the action you want them to take. The best exit script on the market is ‘Optin Monster’. It uses professional templates complete with clever marketing wizardry and effective graphics. Get your trial by clicking here.
TOOL #7: Your Affiliate System
Affiliate traffic is some of the very best traffic you can receive. Typically it originates from affiliates that have strong relationships with their lists. This type of traffic converts well as the subscriber knows, likes and trust the affiliate.
You have plenty of options when it comes to affiliate networks. Clickbank, Warrior Plus and JVzoo are all thriving networks. I personally use Paykickstart as I really like the level of control it gives me. Without question Paykickstart is the most feature rich of all the affiliate networks. In fact Paykickstart is a complete payment system for managing your customers and your affiliates. You can get a free trial by clicking here.
SO there you have it, 7 powerful tools that will increase your traffic and conversions. You’ll generate more traffic, make more sales, increase conversions and decrease your bounce rate.